Healthy Waldo County
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Alcohol Retailers/Servers
Healthy Waldo County
Alcohol Retailers
As an alcohol retailer in Waldo County, your role in reducing underage drinking is a very important responsibility.
Alcohol Advertising and Youth: Research indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. While this cartoon might make you chuckle, it's a sobering fact that this year, more than 5,000 underage youth will die from alcohol-related causes -- that’s more than 13 kids every day. Teen-friendly marketing saturates TV, the Internet, sporting events, magazines -- everywhere. Did you know that up to 20% of alcohol profits come from underage consumption?
Alcohol Advertising and Promotion: The alcohol industry has a public responsibility relating to the marketing of its product, since its use is illegal for more than 80 million underage Americans. That responsibility can be fulfilled through products and advertising design and placement that meet these criteria.
Underage Drinking, Restricting Access: For more information resources available that will help to prevent underage drinking purchases contact us by email using the subject: Card ME
Alcohol Retailers/Servers
Project Sticker Shock
The Sticker Shock Campaign is designed to reach adults who might purchase alcohol legally and provide it to minors.
Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers.
The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers.
The project represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors. For a guide on how to participate in Project Sticker Shock, go to:
Alcohol Servers
As an alcohol server in Waldo County, your role in reducing underage drinking is a very important responsibility.
ServSafe Alcohol™ is a responsible alcohol service that reviews the issues that touch your business, customers and community. ServSafe Alcohol is a on-line training , with practical knowledge resources that help to prepare and protect your business. Go to: http://www.servsafe.com/Alcohol
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For more information on upcoming trainings or resources like Card Me or Sticker Shock contact:
For more information on Maine State Liquor Licensing and Compliance go to:
HMP is a collaborative effort among 28 local coalitions, the Maine DHHS (Maine CDC and Office of Substance Abuse) and DOE, supported primarily by the Funds for Healthy Maine with federal grants from the US CDC, SAMHSA, and DOE.
Alcohol Server Awareness Program
Free Internet Training for On-premise & Off-premise Alcohol Servers. The purpose of the training is to maintain responsible, legal, alcohol selling and serving practices.
Responsible practices lead to the reduction of underage and high risk alcohol consumption.
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